The Comparison of Classical and Bayesian Structural Equation Models Through Ordered Categorical Data: A Case Study of Banking Service Quality

This study aims to compare classical SEM and BSEM in terms of ordered categorical data. In order show the relationship between service dimensions banks’ customers’ satisfactions, data were analysed with parameter estimation method. Banking Service Model (Servqual), which consists sequential data, methods compared evaluate customer satisfaction. LISREL OpenBUGS package programs used for application. SEM, estimations made according Maximum Likelihood (ML) analysis, threshold value approach was prior knowledge because structure As a result, affecting satisfaction ML method found: Assurance, Physical Appearance, Accessibility. addition these, Reliability as dimension found be also statistically significant BSEM.